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Coors Light AXIS Presents: Curren$y, Big Easy to Big Time

Curren$y, formerly known as ‘Curren$y The Hot Spitta’; gives us a unique look at how being born in a city like New Orleans helped him create a timeless sound like his own. From his renowned mixtapes to his days at No Limit records, Coors Light Axis gives you a 1 on 1 ride with Curren$y like you’ve never had before.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Family Matters”

Hip Hop is a family affair. In a world where brothers, sisters, cousins, and other relatives often partner with one another, it’s not rare to see a rap dynasty where roots run deep. Come along as DJ Drama gives you exclusive insight on some of the most recognized family bonds in this edition of Cold Hard Hip Hop Facts.

Coors Light Surprises Winner with #FreeCoorsLight for a Year

Michelle took the plunge for #FreeCoorsLight and came up a winner. Watch her get surprised with Free Coors Light for a Year.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Serious Business”

Business endeavors are a way of life for today’s Hip Hop artists. From cologne and clothing to record labels and restaurants, there’s no lane in the business world that hasn’t been explored. In this episode of Cold Hard Hip Hop Facts, DJ Drama lets you in on some of the untapped business ventures of Hip Hop stars.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Acting Up”

Some of the most recognizable names in Hip Hop wear many hats … one of which is an actor. From stage to screen and vice versa, more and more rappers are throwing their talents into the acting ring; we’re talking movies, theater, sitcoms and more. In this edition of Cold Hard Hip Hop Facts, DJ Drama gives us a backstage pass to the other career of today’s Hip Hop stars.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Before the Fame”

College student. Waitress. Intern. Athlete. Before they were spitting hot sixteens and topping the charts, they were chasing the dream like everybody else. Join DJ Drama as he shows how the grind really paid off in this edition of Cold Hard Hip Hop Facts.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Discovery”

When it comes to discovering raw Hip Hop talent, the next great artist can come from anywhere. From trunk hustlin’ to spittin’ rhymes for a mogul in a parking lot, many rappers go all out to get their foot in the door. And often, it pays off big time. Ride with DJ Drama as he tells us some of the craziest stories…

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama – “Much Love”

Who’s the Hip Hop artist that dedicated an album to his ex-wife? Which two superstars have been together for over a decade and have six kids? And how did two stars escape the paparazzi on a date at Disneyland? Sit in as DJ Drama talks all things romance on this edition of Cold Hard Hip Hop Facts.

Coors Light AXIS Presents: Big Sean, Detroit’s Homeboy

Coors Light AXIS is proud to present Big Sean like you’ve never seen him before. You know about his Detroit roots and his path to success, but learn about how he got exposed to hip-hop, when he first declared his desire to be a rapper, and what hip-hop track has most inspired him.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama - Singles Edition

Every artist in the game comes out with their own single, hoping that it will set a new bar for Hip Hop and become the soundtrack of a generation. Which is why this week … it’s all about singles. Join DJ Drama as he takes you through this week’s Cold Hard Hip Hop Facts.

Coors Light AXIS Presents: Cold Hard Hip Hop Facts Hosted by DJ Drama

Who has the longest running single in Hip Hop history? Which artists collaborated the most times? Who has acted in the most films? Each week, DJ Drama will give you the answer to these questions and many more on Coors Light Cold Hard Hip Hop Facts. From the biggest milestones to the smallest factoids, you’ll learn it all right here.

Behind the Design: “Drip”

Check out how the new Coors Light “Splash” design, and our latest commercial, “Drip”, came to life. The Splash design embodies the energy of summer, and will help you “make a splash” and stay refreshed during the warm months. “Drip” features our Special Edition Summer Can and is driven by a hot music track, created by BMG/Chrysalis producer, Trinity. See more exclusive content on YouTube.