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Last season, Coors Light provided over 500 recycling bins and 12,500 recycling bags to NASCAR events. In 2014, we continue our dedication to reducing the sport’s environmental impact.
Freeze the Keys
Providing free services as a reminder for people to plan ahead and celebrate responsibly, the Free Rides program has proven popular in the communities it serves. To date, the program has provided more than 3.1 million free rides. In fact, the Free Rides program has garnered significant ridership increases in the communities in which it is offered. See where you can get a free ride.
If every Coors Light Facebook fan recycled just one can, we’d save enough electricity to power approximately 32,000 sets of speakers for an entire year. See more facts like this on Facebook.
We went backstage for Jason Aldean’s show at Irving Plaza in NYC. Check out our exclusive gallery.
Coors Brewing History
In 1873, Adolph Coors ventured out west and set up a brewery in Colorado. He tapped into local resources and shipped his beer off to thirsty miners in the area. Everyone agreed: Adolph knew how to brew a good beer. And demand grew quickly.