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Behind the Design: “Crevice”
Watch how we brought our latest commercial, “Crevice”, to life, featuring our new Shatter-design special edition pint. With its fresh, eye-catching twist on the Coors Light logo, the Shatter design inspires you to break out of hibernation and break the ice into Spring. See more exclusive content on YouTube.
Last season, Coors Light provided over 500 recycling bins and 12,500 recycling bags to NASCAR events. In 2014, we continue our dedication to reducing the sport’s environmental impact.
Freeze the Keys
Providing free services as a reminder for people to plan ahead and celebrate responsibly, the Free Rides program has proven popular in the communities it serves. To date, the program has provided more than 3.1 million free rides. In fact, the Free Rides program has garnered significant ridership increases in the communities in which it is offered. See where you can get a free ride.