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Coors Brewing History
In 1873, Adolph Coors ventured out west and set up a brewery in Colorado. He tapped into local resources and shipped his beer off to thirsty miners in the area. Everyone agreed: Adolph knew how to brew a good beer. And demand grew quickly.
After surviving prohibition, the Coors family got innovative. In 1959, Coors introduced the industry’s first all-aluminum can, scraping the traditional steel. Not only did the beer taste better, the new can also sparked a recycling movement. Within the next ten years or so, the practice would become standard issue for the industry.
History of The Silver Bullet
In 1978, Coors Light hit the shelves and drinkers were introduced to The Silver Bullet. But it wasn’t until 1991 that Coors Light became available coast to coast. Now, you can get your hands on Coors Light in all 50 states, plus Canada, Europe, Asia, Latin America and the Caribbean.
If every Coors Light 12oz can sold last year was recycled, we’d save enough aluminum to build 600 jumbo jets. See more on Facebook.