Links to other Web sites are available for your convenience. Coors Light has no control over, does not necessarily endorse, and is not responsible for the content, advertising, products or other materials on or available from these Web sites.
Last season, Coors Light provided over 500 recycling bins and 12,500 recycling bags to NASCAR events. In 2014, we continue our dedication to reducing the sport’s environmental impact.
Freeze the Keys
Providing free services as a reminder for people to plan ahead and celebrate responsibly, the Free Rides program has proven popular in the communities it serves. To date, the program has provided more than 3.1 million free rides. In fact, the Free Rides program has garnered significant ridership increases in the communities in which it is offered. See where you can get a free ride.
If every Coors Light Facebook fan recycled just one can, we’d save enough electricity to power approximately 32,000 sets of speakers for an entire year. See more facts like this on Facebook.
We went backstage for Jason Aldean’s show at Irving Plaza in NYC. Check out our exclusive gallery.
Coors Brewing History
In 1873, Adolph Coors ventured out west and set up a brewery in Colorado. He tapped into local resources and shipped his beer off to thirsty miners in the area. Everyone agreed: Adolph knew how to brew a good beer. And demand grew quickly.
After surviving prohibition, the Coors family got innovative. In 1959, Coors introduced the industry’s first all-aluminum can, scraping the traditional steel. Not only did the beer taste better, the new can also sparked a recycling movement. Within the next ten years or so, the practice would become standard issue for the industry.
History of The Silver Bullet
In 1978, Coors Light hit the shelves and drinkers were introduced to The Silver Bullet. But it wasn’t until 1991 that Coors Light became available coast to coast. Now, you can get your hands on Coors Light in all 50 states, plus Canada, Europe, Asia, Latin America and the Caribbean.
If every Coors Light 12oz can sold last year was recycled, we’d save enough aluminum to build 600 jumbo jets. See more on Facebook.