A Recycling Revolution
After surviving prohibition, the Coors family got innovative. In 1959, Coors introduced the industry’s first all-aluminum can, scraping the traditional steel. Not only did the beer taste better, the new can also sparked a recycling movement. Within the next ten years or so, the practice would become standard issue for the industry.

A Recycling Revolution

After surviving prohibition, the Coors family got innovative. In 1959, Coors introduced the industry’s first all-aluminum can, scraping the traditional steel. Not only did the beer taste better, the new can also sparked a recycling movement. Within the next ten years or so, the practice would become standard issue for the industry.