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NASCAR Sustainability Program
Last season, Coors Light provided over 500 recycling bins and 12,500 recycling bags to NASCAR events. In 2014, we continue our dedication to reducing the sport’s environmental impact.
Freeze the Keys
Providing free services as a reminder for people to plan ahead and celebrate responsibly, the Free Rides program has proven popular in the communities it serves. To date, the program has provided more than 3.1 million free rides. In fact, the Free Rides program has garnered significant ridership increases in the communities in which it is offered. See where you can get a free ride.
If every Coors Light Facebook fan recycled just one can, we’d save enough electricity to power approximately 32,000 sets of speakers for an entire year. See more facts like this on Facebook.
If every Coors Light Facebook fan recycled just one can, we’d save enough energy for a stock car to make approximately 5,000 laps around a 2.5 mile track. See more facts like this on Facebook.
A Recycling Revolution
After surviving prohibition, the Coors family got innovative. In 1959, Coors introduced the industry’s first all-aluminum can, scraping the traditional steel. Not only did the beer taste better, the new can also sparked a recycling movement. Within the next ten years or so, the practice would become standard issue for the industry.
If every Coors Light 12oz can sold last year was recycled, we’d save enough aluminum to build 600 jumbo jets. See more on Facebook.